Immerse yourself into the world of art without having the need to visit a museum (a very important possibility in the coronavirus era). This AR mask is aimed to recreate the iconic light and color palette that can be seen on most of the Rembrandt’s masterpieces.
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“Dive into ARt” project was created for the Rijksstudio Award 2020 — a competition aimed to support young designers from all over the world hosted by the Rijksmuseum in the Netherlands.
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While working on this project, we kept in mind that Instagram/Snapchat masks have now become important digital marketing tools that can be used to advertise almost any kind of business — either retail or culture-connected (e.g. a museum).
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Created by Danil Gusev and Elizaveta Simonenko
2020